Creating comprehensive communication campaigns could bring a number of benefits for your brand. On one hand, a well-planned campaign guarantees you maximum coverage of the target audience. On the other hand, the correct budget distribution over time and throughout the various channels is a premise for achieving your business goals with optimal marketing investment. Our team at Prodesign. will help you with the planning, content creation, as well as with managing and reporting the results of your campaigns.
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Usually, combining different communication channels guarantees you maximum coverage of the target audience. In this way, you can easily create multiple touchpoints with your brand throughout the user experience. Prodesign. can help you develop the creative strategy of your campaign in each channel, so as to achieve not only saturation but also consistency and amplification of the brand messages.
The instances in which almost all marketing efforts are focused on one communication channel shouldn’t be neglected either. This is often the case with the planning of TV campaigns. Investing in video production and accumulating certain rating points always requires larger budgets.
Unlike traditional campaigns, where you pay for the number of broadcasts/impressions, in performance campaigns, you only pay for the goal achieved. We will help you develop a performance strategy and plan the positioning of your advertisement. We’ll use the most suitable platform where the highest conversion rate could be achieved:
• Advertising in Google Ads;
• Advertising on Facebook;
• Programmatic advertising;
Let’s pay special attention to the last category. Programmatic advertising allows you to use the automated planning of your digital campaigns. With the help of algorithms, we will buy the best positions for your ads at the best prices possible. The process is being optimized in real-time and for the entire period of the campaign.
Despite the advances in technology and the growing share of digital advertising in the total expense of advertisers, outdoor advertising retains its strong position. The main application of out-of-home (OOH) advertising is the rapid creation of recognition of your brand. Proper positioning and good time management could achieve precise targeting of your messages and better user experience. Prodesign. can offer you a complete package service for outdoor advertising campaign - from the creative strategy, through design, printing, installation and maintenance.
