Along with good naming, developing a good brand identity will create a solid foundation for your business. Prodesign. will help you find the visual expression of your brand, giving it a stylish and unique look. The ultimate goal is for your customers to easily recognize your brand and associate it with the values and messages you want to convey.
The development of brand identity is a process that usually begins with a brainstorming session and a customer brief describing the user experience desired. Then, our brand strategists, designers and art directors will begin generating initial ideas for your brand positioning. At this stage, our task also includes developing visual metaphors that convey the main messages of the company. Following a clear system, the ideas are refined and further developed into finished brands.
We at Prodesign. believe in the power of the clear concept and the minimalistic design. Guided by this rule when choosing shapes, fonts and colors for the design of your logo, we will create a simplistic and modern look for your brand. Often, our task is to redesign a logo that has already established itself on the market. In that case, the goal is to achieve good continuity, preserving the elements that bear the character of the brand whilst refining or polishing up the ones that keep it from making the best impression.
The good logo design is characterized by the fact that it’s universal. Your logo should look equally good on your site, as well as on your business card, your branded car, or on a three-dimensional illuminated advertisement or billboard. In order to achieve good consistency, we at Prodesign. develop the corporate identity into a complete visual system. This will allow you to easily customize your new logo to your needs, ensuring you are recognizable among all your customers, partners and employees.
