The brand guideline is the final step in the creation of brand identity. This is an investment that pays off over time, guaranteeing you clear and rational rules for the development of your brand, regardless of the circumstances and the parties involved.
The logo itself is a great start when establishing a brand. However, in order to tap its full potential, it must be accompanied by clear rules and precise examples for its application. For instance, how to be used in a digital environment, when being printed etc. What are the main colors of the brand and how should they be combined, which fonts should be present in the communication materials? These are just some of the questions to which our brand book will give you a specific answer to.
Your business will grow and change. That will lead to reshaping your team, partner and supplier structures. However, in the course of this process you need to preserve the appearance of your brand. In order to successfully implement the visual identity of your brand, the established principles of its use and application must be followed strictly. In that sense, a well-structured and detailed brand guideline will be of a great benefit to any member of your team. Moreover, when it comes to assigning design projects, you will have a solid foundation on which you can easily build on.
Last but not least, the goal of creating a detailed brand guideline is to give you the freedom to develop your brand identity over time without being dependent on third parties. We at Prodesign. believe that good partnerships are built on trust and honesty. We know that the needs of each customer change over time, so we want to offer you a comprehensive tool to ensure that your brand will live and develop, according to the highest visual standards.
