Troyan is a city located in the heart of the Balkans, and captivates its visitors with mountain nature, traditions and spirit.
In 2018, the city celebrated 150 years since its declaration as a city - an event for which the Municipality of Troyan organized many celebrations.
They needed a partner with whom to implement a communication campaign to promote the event to the public, and they trusted us for the occasion.
The Results
A 150-year-old city can offer you at least 150 reasons to visit it.
We based the whole creative idea of the campaign on that fact - "150 years of Troyan. 150 reasons to visit it".
For the collection of the 150 reasons, we not only engaged our team and the municipality of Troyan, but also two other very important actors – the residents and the visitors of Troyan.
We collected the reasons in a special catalogue.
We also implemented an outdoor campaign to promote the anniversary event.
And the final detail was the invitations for the official celebration of the event.
