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Client:
Servier
Art Director:
Marian Naydenov
Designer:
Ivan Ivanov
Account Manager:
Viktoria Todorova

The Challenge

Servier have invited us to compete with other advertising agencies for the design of their new exhibition stand. The task was the production of a compact exhibition stand with an option for the construction of different configurations. The main requirement was also the provision of digital elements and suitable areas for meetings and presentations. A serious challenge was posed by the other competitors in the contest.

In the end, Servier decided to implement namely our project and we are extremely proud that they trusted our team with it!

The Result

We got familiar with Servier's corporate design standards and then we started outlining our project development ideas. After two weeks of hard work, we presented our proposal for a modular exhibition stand to the client. It included the integration of 2 digital walls for presentation and an additional LCD TV, as well as a combination of luxury furniture, storage cabinets and a reception. We managed to fit all that in only 12 m2 and keep comfortable empty spaces on the stand in the same time.

We created a modular stand with mobile and recomposing modules in an area of 12 m2.
The walls and podiums create the same composition in an area of 8. m2 as well.
The presented variations of 12 m2 and 8 m2 could be also built at exhibitions and with a stand space of 6 m2.