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5 things you need to know about Digital Marketing

Many people can not imagine their daily lives without digital media. Almost everyone has a social media profile and access to extensive information. Through online advertising, any business can reach its own audience and easily meet advertising goals. If your business does not have a social media profile yet, it's high time you change that.

If you want to create a digital ad campaign, there are 5 things you need to know before you start.

1. Online advertising is cost effective and efficient

Usually when you think of advertising, you imagine TV advertising with TV stars and a huge budget. With online advertising, you do not have to invest a lot of money to create impressive content and reach your target audience. You can advertise on numerous online channels such as Facebook, Youtube, Instagram and others. position.
Facebook reaches 2.2 billion active users monthly. Most other social networking platforms and apps are at the top of their all-time highs.

2. Target group

One of the best features of online advertising is that you can choose your target audience and target your advertising messages. E-mail marketing allows you to send personalized messages with the latest news - all about your business - to your customer. In this way, you can more easily stay in touch with your customers.

3. Mobile Marketing

Whether smartphone or tablet, the use of mobile devices and thus also your possibilities to reach customers. 87% of Internet users now own a smartphone and almost everyone makes a purchase decision while using their mobile phone. There are 8 million apps in Google Play Store, 2.2 million in Apple App Store, 669K in Windows Store and 600K in Amazon Appstore. In all, you can position your advertising and reach your potential customers.

4. Influencer Marketing

One of the latest trends in the advertising industry is influencer marketing. Instagramer, Blogger or Youtuber have great power and are opinion leaders of our society. Posting a photo / video of your product will only benefit your business. According to research, influencers are more credible than traditional advertising messages. 57% buy a product due to influencer marketing or have used a service.

5. Your competitors are already advertising online

More than 50 million small businesses are active on Facebook. Their competitors use Facebook to attract attention and impact the audience.


Digital advertising is cost effective and efficient for any business. If you have not yet invested in online advertising, plan your digital marketing strategy with Prodesign now!

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